What could you do with this $93,500 spent on clickers?

The New York City Housing Authority (NYCHA) came under fire yesterday for the amount of money spent on a recent in person gathering. Specifically, they spent nearly $100,000 on a hardware based clicker system “multi media presentation!”

We applaud NYCHA for gathering their entire 12,000 person team together and having the courage to ask some really hard, engaging questions.  (Even if, gulp, the answers were not always overwhelmingly positive). That’s because there are lots of benefits to having in person meetings, and lots of scientifically proven reasons to poll those audiences and get real time feedback.

Say Goodbye To Clickers

But….If they had done all that with Poll Everywhere, their cost would have been $1400. Plus the JumboTrons–let’s say they cost another $5,000 to rent and install.  Together that’s a total cost of $6500.   That’s a 93+% reduction in cost–a savings of $93,500!!

What else could they have done with that $93k?  We have some ideas:

  • Hired Lionel Richie to serenade the team and improve morale
Lionel Richie

Say You, Say Me. Say no to Clickers, that’s the way it should be.

 

 

 

 

 

 

 

 

 

 

A totally different kind of audience response!

All this, plus being able to ask open ended questions? We like it.

 

  • Provided a modest boxed lunch ($7.79 x 12,000 attendees)

Isn’t a healthy lunch a better choice for your employees than inedible clickers?

What else could NYCHA have done with $93k?  What could your organization have done with the $93k you’d save on clickers by using Poll Everywhere? Give us your best answer to either or both questions in the comments below; or on our Facebook Page.  We’ll give away one month of a free presenter plan, worth $65, and a Poll Everywhere T-Shirt to the ones we like the best.

  • John

    Donate the money to Romney for President campaign.

  • David

    You know what I would do if I had 93 thousand dollars? I would invest half of it in low risk mutual funds and then take the other half over to my friend Asadulah who works in securities…

    • Melinda

      Thanks David! Seems to us like a better choice than buying proprietary hardware!

  • Omar Luqmaan-Harris

    The problem isn’t the money spent, it’s what they will end up doping with the information gathered. I read that the feedback was not overwhelmingly positive, so this is a tremendous opportunity for the NYCHA to take a positive step forward and regain the trust of their stakeholders. If they do nothing with the data, which happens after the use of most ARS systems, regardless of cost, they might as well have bought 93,000 Whopper Jrs.

    • http://www.facebook.com/sean.eby Sean Eby

      Certainly that is true, Omar. However, the purpose of this article was to argue that it is irresponsible to spend this kind of money ($93,000+) if you are a. strapped for cash and/or b. in debt and c. when there are extremely effective and far less expensive alternatives that exist (no less Poll Everywhere in that bag) that can suffice for the exact same purpose.

      So your point is right, and so is the point being made in the post.

      • Omar Luqmaan-Harris

        I hear you. My point was that even using PEW at $1,400 is too much if you’re not going to do anything with the information…

        • http://www.facebook.com/sean.eby Sean Eby

          Couldn’t agree more there. Inaction or just seeking the wrong data (“What color is my tie?”) is waste of time and money in any amount.

          • Melinda

            that’s a great idea for another blog post. We assume customers know the value of what we’re offering, but encouraging them to take action on what they find is also critical!

  • BlkKidCityLife

    $100,000 on clickers? Wow. That’s about $8.33 per person just for a clicker-based system? Whereas, Poll Everywhere would have cost about $0.116 per person. Seriously, with that $93,000, they could have created a brand-new website (http://www.nyc.gov/html/nycha/html/home/home.shtml <- could use a facelift), and created a section of their website that embedded Poll Everywhere, and created a beautiful interface for the attendees to access and type their questions.

    • Melinda

      that is an awesome idea!!! So far, you’re in the lead for the best idea!